IDENTITIES Neuroguard AORN SurroMed Buy247.com Malibu Naturals DurangoSong.com EZWebChargeBRANDING Natures Strength MalibuTRIM | | AORN, Inc. The Association of PeriOperative Nurses contacted a number of design firms to assist in the redesign of their organizations logo. After submitting preliminary concepts, Halperin Creative was selected to compose the final design.
The resulting mark was a coalescence of symbolism around nursing and healthcare. The flame represented the lamp which is the symbol of nurses worldwide and warmth. The hand cupping the flame spoke about these professionals working one an one with patients before or after a surgical procedure. The hand symbol was then placed in the typography of the organization to demonstrate their unity and cohesiveness.
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