Frani Halperin Creative: Corporate Identity

IDENTITIES
Neuroguard
AORN
SurroMed
Buy247.com
Malibu Naturals
DurangoSong.com
EZWebCharge

BRANDING
Nature’s Strength
MalibuTRIM

DurangoSong.com

DurangoSong.com is an outgrowth of the Durango Songwriter’s Expo, a three-day songwriter’s event held in the old west city of Durango, Colorado. The Expo is a combination of music business seminars and song listening/critique sessions. The Expo is limited to 100 attendees who get to meet, talk with and pitch their songs to top music industry professionals and successful songwriters in a low-key, tranquil environment.

In designing their logo, I wanted to create something that looked handwritten, because the site promotes songwriters— individuals writing songs with the hopes of getting their music heard. Click here to see the DurangoSong.com website.