Brand Strategy

Halperin Creative works with clients to help them declare their brand and keep it in the minds of customers and clients. We help them clearly state who they are, what they do and why they are outstanding in their fields.

BrandStorming. We conduct hands-on workshops with key staff called "BrandStorming." These sessions are indispensable because the most successful brands are made up of people. All staff and employees should understand the brand and believe in it. It’s got to be real, because people can tell if they don’t embrace it. All the marketing and advertising dollars in the world can’t mask that. Everybody lives up to the promise, or the whole structure comes down like a house of cards. The concept is pretty simple, but it’s all-encompassing— it’s about turning every staff member into a walking, talking reflection of the brand itself.

In the Halperin Creative "BrandStorming" session we help clients identify their "Current Brand" vs. their "Desired Brand."  At the end of the session clients strive to answer:
• What is the current brand that exists in the minds of stakeholders?
• What is the desired brand?
• Does the client need to reinforce existing perceptions or change them?
• Do other aspects of the brand experience (print, advertising, website, logo, etc.) currently support our desired brand objectives?

Your Brand Map. Once the desired brand is identified, we deliver a "Brand Map"— a road map on how to apply this new brand to all communications emanating from the company. The Brand Map is a living document that can grow and change in response to changing business climates, and a document that can be adapted to reflect evolving business objectives.