Social Media

Social media is a conversation. And if you’re not sure how to join the conversation, or even what to say—we can help.

Engagement and interaction are the foundations of new media, and used strategically, social media sites, applications and tools can help your company connect and meaningfully engage with customers and stakeholders. This engagement is the key to helping your brand make deeper connections with the people who matter. And deeper brand connection builds relationships that build your business.

The Halperin Creative team can develop and implement a strategy that helps your company leverage all the power and potential of new media. Take for example, the campaign we did for The WhiteStar Corporation. As a part of our creative services, we created a Brand "mascot" who personafied the traits and values of the company. "Geo Geoff," as he was named traveled places the company had brand recognition— and "scouted" new places where they wanted to be known. As part of this social media work we created the Twitter background and avatar below.