Case Studies
Halperin Creative has a strong track record of helping companies to succeed. The following case studies showcase our ability to problem-solve and develop creative solutions that lead to better than expected outcomes:
Nexus World Services: Give 'em "The WorX"
SITUATION: Nexus World Services ("Nexus") contacted Halperin Creative because they thought they needed new website copy. People would visit their site and not understand what they did. Nexus had great services and products, but site wording was confusing, dated, and too technical. Furthermore, the Nexus website was off-putting—weak and dark which didn't match their friendly service and supportive structure.
STRATEGY: Halperin Creative determined that first Nexus needed a brand evaluation to determine "who Nexus was" so that they could accurately present themselves and describe how they were distinct and different from competitors. We also determined that Nexus needed to improve its messaging to better reflect its personality.
Once the parent branding was established, the next step was to brand products with names that were more descriptive and engaging—less generic and less techy. We worked with Nexus to devise a new naming scheme (around "the worX") to show interrelationships between products.
Lastly, Halperin Creative felt it was important to raise awareness about the Nexus "community" by adding testimonials to let clients tell their stories about working with Nexus.
Services provided: Branding, Identity design, Messaging, Concept work, Design Development, Copywriting, Custom Web Development, Advertising, Trade Show Graphics
OUTCOME: Revenues have grown every year since the initial branding and design work (in 2007) and now stand at record levels. Customer service improved because clients could find information they needed on the Nexus site. The website and marketing pieces became valuable sales tools lending the credibility needed to land contracts with large hotel chains such as Hilton and Best Western.
Shriners Hospitals for Children: "We've Got Rhythm"
SITUATION: Shriners Hospitals for Children wanted to create a concert event to raise funds for its Los Angeles hospital in need of earthquake retrofitting and other infrastructure improvements. Shriners- LA also wanted to increase awareness and donations for the charitable organization which provides lifesaving healthcare to children— free of charge. Halperin Creative was hired to name the proposed event, create its brand identity and design the new event website.
STRATEGY: The event was to be held at a spa & vineyard destination in the wine-country south of Los Angeles. The strategy was to create a branded experience that would attract audiences from San Diego to Santa Barbara who would be willing to travel to a spa setting for an evening of entertainment and relaxation. Halperin Creative named the new festival "Rhythm on the Vine" and created the accompanying logo. Halperin Creative designed the website that transported visitors into the tranquil rural setting with all the accoutrements one would expect at a health and wellness resort.
Services provided: Branding, Identity design, Messaging, Concept work, Design Development, Copywriting, Custom Web Development, Advertising, Social Media integration
OUTCOME: The launch fundraiser was successful beyond expectations. Shriners decided to continue the event and make it into a concert series. Shriners extended the Halperin Creative scope of work to include designing an event ticketing system as well as a store to sell branded merchandize. The ticketing system allowed guests to choose their exact seat, pay online and then receive a confirmation eMail with a barcoded ticket attached in PDF file. Once at the event, barcodes were scanned and in addition had pre-assigned bid numbers so guests could use their tickets to participate in a Silent Auction held at the event. Later updates included a hotel reservation system and social media integration. Below is the revised site with a gallery to show the range of upcoming events.
Saint Joseph's University: What's Your Story?
SITUATION: SheUnited was an event organized to serve as a forum for engagement to unite all women in the Saint Joseph’s University community. SheUnited's goal was to provide women with the opportunity to network with one another, to learn of and be inspired by the varied successes of the alumnae from many decades, to meet and mentor students, and to introduce the various ways other women could be involved. The event was also meant to be a means to encourage philanthropic support of the University and learn the impact of their giving by meeting past recipients of gifts.
STRATEGY: Halperin Creative was retained to build a website to promote and facilitate registration of the premier event happening in early October 2011. The site was designed around the messaging: "There are 25,000 stories – what’s yours?" Visitors to the site were invited to share their experiences at Saint Joseph's— and in particular describe how women shaped that relationship. Visitors uploaded their "stories" either as video clips, bios or even artwork to share with women in the SJU community. In this way, the site home page became a "gathering place" for a community, otherwise separated by distance, to come together around a common theme: "Women helping Women." Social media was implemented to announce new stories as well as update participants about speakers and seminars happening at the event.
Services provided: Concept work, Design Development, Copywriting, Custom Web Development to support the sharing interactivity and event registration, Social media integration
OUTCOME: The SheUnited website broke new ground in Saint Joseph's University communications by transforming a landing page from the customary static source of information to a highly interactive and personal experience—all within the context of the Saint Joseph's University brand.
Attendance at the SheUnited event exceeded goals with the majority of registrations coming through the SheUnited website we created. More than 700 people viewed the video posted on the website, far exceeding benchmark numbers and goals. Saint Joseph's received a “very satisfied” rating from SheUnited guests for pre-event marketing and the majority responded that eMail blasts, based on the website design, were the most effective tool in recruiting them to the event. Through use of Halperin Creative's proprietary content management system, Saint Joseph's donor relations staff continually updates the SheUnited website with new stories and grassroots events. The website is fulfilling the aspiration of going beyond a temporary promotional communication to become an online community for the women of Saint Joseph's University.
